In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement.
Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. Identify behavioral insights by conducting ethnographic research. Sketch a product strategy by synthesizing complex research data into simple insights. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way.
January 01 Jon Kolko is an Associate Creative Director at frog design, where he manages complicated technological constraints in order to best solve the problems of Fortune clients. This Site. Google Scholar. Author and Article Information. Jon Kolko. Online Issn: Design Issues 26 1 : 15— Cite Icon Cite. Article PDF first page preview. Close Modal. You do not currently have access to this content. View full article. Sign in Don't already have an account? Client Account. You could not be signed in.
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